Viinic Eyewear is a fashion eyewear brand from Malaysia, located at Medan Connaught, Cheras.

Viinic Eyewear incorporated in 2020, started as an online business, by selling sunglasses as accessories. 

 

Over the two years, Viinic Eyewear undergone a transformation from online to offline in order to provide friendly approach for eye examination and better services.

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We wanted to create a brand identity which related to its own personality - fashion, modern, minimal & elegant. Thus, the brand name comes from director Vinic's name and we used typography to create a simple yet impressive logo.

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The branding elements are then applied to prints collaterals such as packaging, menu and brochure to maintain consistency with the brand image.